An Intentional Conversation on the Art of Networking: Building Authentic Connections in Business
In a recent episode of Intentional Conversations Vodcast, Dr. Nika White welcomed guest co-host Gisele Marcus, an accomplished speaker and executive with a Harvard MBA and extensive global experience. The episode unpacked the crucial topic of networking and building genuine, authentic relationships in the business world.
More Than a Handshake: The Power of Authentic Relationships
Gisele shared her journey, highlighting a pivotal expatriate assignment where she learned the importance of staying visible with mentors and sponsors. This led to an astonishing 11 job opportunities upon her return to the U.S. Her story underscores a key takeaway: authentic networking is about creating a two-way street. It's not just about what others can do for you, but how you can build a mutually beneficial relationship based on genuine connection, a stark contrast to the transactional approaches often seen on platforms like LinkedIn.
Dr. White connected with this idea, sharing a personal anecdote about her daughter's engagement, which came about through a family connection. Both stories serve as a powerful reminder that relationships built on trust and visibility are invaluable.
Networking in the Digital Age: Strategies for LinkedIn and Beyond
In today's hybrid world, networking extends far beyond in-person events. Gisele offered practical advice for navigating this landscape, starting with LinkedIn. She advises being intentional about your connections, always introducing yourself with context, and seeking out commonalities to make interactions more meaningful. For those with a large network, she suggests being selective and using social media strategically to expand your platform.
For introverts, networking can feel daunting, but Gisele offered valuable tips. They recommend approaching people who are alone at events, having a plan before you go, and taking breaks to recharge. Gisele also shared her own practice of offering both one-on-one and group networking options to make herself more available.
Making Networking Work for You
Both speakers shared powerful examples of networking in action. Gisele recounted a chance Zoom conversation that led to a speaking invitation at a major international conference. Dr. White shared her experience organizing a networking event called "Net Night," where she trained "connectors" to help shy attendees feel more comfortable.
They also discussed the importance of being observant and proactive. Gisele stressed the value of understanding the purpose of every meeting and being upfront about your intentions. She and Dr. White both agree that networking isn't about collecting business cards; it's about building meaningful connections that can lead to unexpected opportunities and lasting professional relationships.
Final Thoughts
Whether you're an introvert or an extrovert, in a virtual meeting or a bustling conference, the core of successful networking remains the same: it's about being authentic and building relationships. By being intentional, proactive, and genuinely interested in others, you can create a network that supports your goals and contributes to your career longevity.
Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.


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