The Multifaceted Path Forward for DEI

Nika White • April 19, 2024

Diversity, Equity, and Inclusion (DEI) has become a lightning rod in the current political and economic climate. A recent CNN segment sparked outrage among practitioners for its superficial exploration of the topic. Panelists, lacking expertise in the field, perpetuated misconceptions and equated DEI with affirmative action, a dangerous mischaracterization.

The portrayal of DEI on CNN was a missed opportunity, to say the least. It fuelled many misconceptions, including the dismissal of DEI in affirmative action cases. Dismissing DEI as "reverse racism" misses the fundamental purpose of fostering inclusivity and equity in workplaces and institutions. DEI is about creating a level playing field, ensuring everyone has a fair shot at opportunities, regardless of background. It dismantles systemic barriers, not creates them.

This isn't the first time DEI initiatives have been attacked, with some states banning DEI programs in universities.
A wave of anti-DEI legislation has emerged since 2023. The Chronicle of Higher Education reports that 28 states and Congress have seen a combined 81 bills targeting college-level diversity, equity, and inclusion programs. Eight of these bills have already been enacted in states like Texas and Florida.

This trend extends beyond education. Attrition rates are high, and some companies are dismantling their DEI efforts. Companies are witnessing cutbacks in DEI teams, and prominent figures like Bill Ackman and Elon Musk have voiced criticism of diversity programs on social media. Studies by Revelio Labs reveal a concerning trend in Diversity, Equity, and Inclusion (DEI) roles. By the end of 2022, these positions experienced a significantly higher attrition rate of 33% compared to just 21% for non-DEI roles. This challenge seems to be compounded by layoffs, with companies like Amazon, Applebees, and Twitter disproportionately targeting DEI teams since mid-2022. Revelio Labs' 2023 report further highlights this issue, indicating a near 40% churn rate (employee turnover) for DEI roles in companies experiencing layoffs, compared to a 24% churn rate for non-DEI roles.

It's easy to be discouraged by these developments. But here's the truth: the importance of DEI has never been greater.

For all its flaws, the CNN segment highlighted a crucial point: there's a fundamental misunderstanding of DEI. Panelists equated it with affirmative action and "reverse racism," completely missing the mark. DEI is about dismantling systemic biases that have disenfranchised entire groups for generations. It's about creating a level playing field and ensuring opportunities for all.

Some argue DEI is "unnatural" and "forced." But within the structures we've inherited, DEI won't naturally happen. That's why we need intentional DEI work.

So, where do we go from here? What is the path forward for DEI?

There isn't a one-size-fits-all answer. The beauty of the DEI profession lies in its very diversity. DEI practitioners come from a multitude of backgrounds and bring unique perspectives.
This is a strength, not a weakness.

There's room for those who choose to weather the current storm, patiently educating and advocating despite the headwinds. Others may choose to step back and re-evaluate their strategies in light of the evolving landscape. Still, others may decide to pivot their approach completely, seeking new and innovative ways to achieve DEI goals, such as the field’s multidisciplinary nature.

We need to weather this storm by:


  • Leaning into the Multidisciplinary Nature of DEI: There's no single "right" way to approach DEI. We need practitioners from various backgrounds - legal, social science, HR - to create comprehensive solutions.

  • Supporting Each Other: DEI work can be thankless and isolating. We must create a robust professional network where practitioners can share best practices and offer encouragement.

  • Reframing the Narrative: The media often portrays DEI as divisive. We need to counter that narrative by emphasizing the positive impact of DEI on businesses, institutions, and society as a whole.

The current political and economic climate may make DEI seem like a luxury. But it's the opposite. DEI is the key to building a more just and equitable society. By embracing the richness of the DEI profession and supporting its practitioners, we can ensure this vital work continues.

We must support practitioners navigating this challenging landscape and empower them to decide how to best show up in this space. Let's move beyond the “one size fits all” approach. Let's celebrate the multifaceted nature of DEI work. Through this collective effort, we can ensure that DEI isn't just a fad but a lasting movement that creates a more just and inclusive world.

Read more from The Human Shift on Substack, where I share long-form essays on leadership, culture, and how we work and live.

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